The Ocean Agency

This post is inspired by an experiment by @VanessaMiemis, author of the emergent by design blog. She asked her followers to write a post, entitled What I’ve Learned About Twitter, and then create a discussion around it. This is my contribution.

I’ll break this post down into three sections: What I’ve learned about individual Twitter use, What I’ve learned about using Twitter for small business, and what I’ve learned about using Twitter for larger corporations and well known brands.

We obviously talk a lot about SEO content at The Ocean Agency – making sure we’ve got keyword-inclusive <h2> tags, bolding the right keywords, linking the right way. It’s all part of the effort to increase page rank and drive site traffic. Lately, I’ve seen a shift in SEO strategy from doing the right technical things to creating plain good content, and that’s really what it should be. Junta42 wrote a cool blog called 100 Social Media & Content Marketing Predictions for 2010 with folks like Seth Godin and Jason Falls chiming in. The biggest takeaway that I saw: quality content trumps frequent crappy content. Enter editorial calendars.

SEO Editorial Calendars = Quality Content

Today, we had the wonderful honor of receiving a letter from the all powerful Google in the mail (yes a letter!). Between July 1 and September 30, Google users found our business listing 19559 times, making us a Google “favorite place”. Ok, so it’s a little exciting that Google has singled the Ocean Agency out as a high search volume business, but what’s the real point of the Google new favorite place system? How will it impact online business marketing?

With the explosion of Twitter and social media, came tweet ups and meet ups as people want  to solidify their online connections in real life.

If you’re reading this blog, there’s a good chance you have been to a meet-up or tweet up. Let me tell you something, I love meeting new people and I love social events, but generally, tweet up are pretty bland. You go and you talk about how awesome Twitter is, and sit on your phone tweeting the whole time, and never make any real connections.

The Social Media Club Chicago holiday party/event last night, showed me just how valuable and fun a social media event can be. Here’s what they did right:

You will be hearing more and more about “transmedia” in the coming months, as major brands are testing the waters creating advertising and marketing storylines that exist across multiple platforms and networks.