The Ocean Agency

After email, search is the most common online activity – 99.5% of users are searching for something on the web. Are they finding your business? And what keywords are they using to get to your website?  Our web design company understands that building a business online requires more than just a nice looking website – you need to drive traffic to that site as well.

Forbes magazine recently featured an article on the importance of building a web presence that is easy for your customers and prospective customers to find in the search engine results. According to a recent Nielsen report, 63% of consumers turn to the internet first when they are researching products or services, and 82% of them start with the search engines. However, only 44% of small businesses have websites, and less than half of them spend more than 10% of their marketing budget online.

Therefore, as a business owner, the number one way that your company can be discovered by potential customers is through the search engines, particularly the organic search results (which are the main listings on the left side of the results page, as opposed to the sponsored results which appear on the right – the majority of users recognize that these are advertisements so they avoid clicking on them).

Accordingly, optimizing your website for relevant keywords (that people actually use – avoid industry jargon or overly formal language) and developing an online marketing campaign that will position and maintain your listing on page #1 of the search results for these keywords is very possibly the most powerful way to connect with your target audience.