The Ocean Agency

At our online marketing agency, we know that fresh and relevant content is important to all of the major search engines when they determine search results rankings. We all labor ourselves or pay others to create quality content on our websites– but is all the effort getting lost between your site and the search engines?

Whether you’re marketing your own company or a client online, it’s obviously highly important to make sure your content is excellent– that it connects to your visitor, that readers will syndicate it, and that it will reflect well upon the business behind it. But equally important is that search engines are actually locating your material and indexing it. It turns out, within the Deep Web, that search engines like Google might be skipping some content.

According to the NY Times, “all kinds of other material stored in databases… remain[s] largely invisible to search engines.” If you’re blog has been around for a while, your older but still relevant and quality posts may be falling victim to this anonymity to the search engine crawlers. If they can’t find your page, they aren’t reading it.

To make sure your interesting and intelligent content gets seen, both by readers and by search engine spiders, make sure to mention old posts in your new ones. Linking back strategically and smartly to your older posts will help your readers educate themselves about your company while keeping them on the page longer and building your authority in their eyes. Simultaneously, linking back to older posts from new posts, especially those recent posts that probably appear on your site’s homepage, keeps the search engines from skipping pages of your site that you’d really like them to review. If you’ve got an old post hanging out in your blog archives that is filled with educating information about your site and company, bring it to the forefront again. This cycling of content, or using old content to augment your new stuff, can only help you each time Google or another major search engine indexes your site.

Search engines are developing the technology to index and query the databased and archived information that exists in the Deep Web. Until it’s perfected, you have to draw attention to your own catalog of content, both through the design of your site and your marketing strategies. For more creative solutions to search engine marketing problems like these, learn more about our online marketing company.