A Web Design Agency on Social Media: You Need Authority, Too.
Our web design agency has noticed, along with HubSpot, that social media has become important for companies of all sizes and in all industries. As social media gains influence as a credible marketing tool, more and more companies implement Twitter and Facebook to represent themselves online. Even Skittles has foregone the usual branded website for a redirection that shows you straight to their social media presence.
Don’t get us wrong– we love social media. But for any business that isn’t quite as recognizable as Skittles, you have to have the authority to back up your social media presence. Starting with great creative web design, and continuing with fresh, relevant content, your web site has to reflect the quality that your web presence suggests.
HubSpot suggests that a key element to backing up your short form social media content is long form content back on your site. Populating your site with extended content that actually proves your authority in the field you are dominating in social media seems like common sense, but since its easier to get tons of Twitter followers by providing only short, pithy and funny microblogs, many companies skimp on the meaty stuff. Originality, relevance and quality of new content will convert more users than a high friend count on Facebook.
So, yes, go social media crazy! Just make sure you’re spending time backing up your reputation that you’re working so hard to develop. A highly functioning, well designed website combined with clean copy and consistent, new content will take your social media campaign miles farther than simple activity on the newest social media site.
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