The Ocean Agency

The unemployment of this economy, combined with Twitter, has bred a new race of the self-employed: social media experts. There are many kinds, and they have their uses, but when considering building a community for your own company’s website, special attention to the social area of your online marketing is important. Don’t take a purported expert’s word as law.

Needless to say, many of the “experts” who have thousands of friends and followers on social media networks don’t actually know how to maintain a positive social media image. Or, as Open Press Wire so nicely put it: “If you weren’t aware already, most of these experts are just idiots that have found a stool to stand on and shout their garbled rehashed crap they read from TwiTips.com and rewrote it on their own “pretty” blog.”

Oftentimes, the person running your campaign from your online marketing company may be a better bet for taking social media tips from. They’ll know how to integrate your social media and online marketing campaigns so that they mutually benefit each other. They will understand the importance of mutual participation in social media– those who solely self promote on Twitter or Facebook quickly lose the interest of their followers and friends. And an online marketer will know how to create good long-form content on your blog to accentuate the short form material you create on social media networks. The overall tone of your web presence should be easily accessible in your social media, too; using trite social media strategies will drown your indiviual voice.

While joining and participating in social media is good, drinking the kool-aid is not. You can always learn from so-called social media experts, but sometimes the best thing to learn is how to avoid being like them.