The Ocean Agency

According to The Blog Herald, one of the biggest trends in blogging currently and in the coming year will be authors blogging to sell their book. We’ve noticed this on sites like KyleBeachy.com, where Chicago-based writer Kyle Beachy blogs and compiles his social media presence (he’s good– Twitter, Facebook, GoodReads, Last.fm and Flickr to boot). 

While it may seem like published authors might look down on the unedited, unregulated form that is blogging, they are overwhelmingly taking to it for business reasons. For the promotion of their published materials, writers are tapping into their market through social media and a developed web presence. British writer Kate Hardy explains, “Blogging means that readers get a glimpse into the ideas behind my work — whether it’s an awards do, a research trip or random musing. It also updates my website frequently to bring readers back; I use it to interact with my readers and my publishers can use it on their website as a publicity tool.”

Similarly, although it may not seem like most intuitive venue to promote your business, blogging may be a valuable resource for your company. Almost every industry has a niche audience on the web. You can enhance your customer service and relationships with your users, while also tapping into new markets that have eluded you until now. Blogging is a key element to online business development– well written, long form content proves your authority and builds confidence in your readers.