The Ocean Agency



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Creative Web Design Advice: Know the Rules, Break the Rules

Written by Hayley Wells
April 14th, 2009

Regular readers of this creative web design blog will know that we give a lot of advice. We recommend many “dos” and admonish many “don’ts”, but here is the most important advice of all: Once you know the rules, break the rules. Our web design company believes that progress is created by knowing what makes a website a traditional success, and then by smashing expectations and providing the consumer with something new, different, but above all better.

We don’t discard traditions for any reason. We use strategies that are proven successes and integrate them with innovative experiences to make a memorable and useful tool for your users.

You must know the basics to be able to innovate. Assessing how people communicate, what design elements they respond to, and what ultimately converts them from users to customers gives our innovation a foundation in success. While exactly following an already successful template can give you a reliable site, the marketing prospects for an inventive site are unlimited. We want to portray your brand message articulately and intuitively, but more importantly, we want to portray it individually.

The Ocean Agency creates; we don’t copy. Your strategy and design should be unique, and through innovation, we’ll give you a distinct web presence that functions with all the usability of tradition.

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