Mad Men Week– Day 2! AMC’s Marketing: Don Draper Approved
Today is Day 2 of Mad Men week here at the Ocean Agency. We are counting down to our Liveblog of the season premiere Sunday at 9 PM CST.
If Don Draper was both a real person and alive today (just go with me here people) I feel like he would be fascinated by the evolution of the advertising world. Most of all, he might salivate, in a very cool and debonair manner of course, at the integration of so many forms of mass media.
Playboy partnered with AMC and branded the archives section of their website. If you go to http://www.playboyarchives.com, the centerfolds from the 1960s are highlighted. The 1960s playboy archives fit perfectly with the look of Mad Men, and both Mad Men and playboy are fresh vintage in a way that they both influence the future. Smart move.
Mad Men is successful because it convincingly teleports viewers back in time, while still remaining relevant to Today’s world. The show captures classic cool, where characters carry themselves with class and confidence while remaining internally scared about an uncertain future.
Sound familiar?
Today’s social media gurus, interactive designers, viral marketers and the like are the Don Drapers of today. We sell happiness, while we all are uncertain about the future of our industry and the world.
Viral marketing agency Deep Focus, has put together a great viral campaign for AMC and Mad Men thus far. People are definitely buzzing about the premiere, from the Mad Men yourself website, to tweet ups and the like.
AMC’s marketing efforts are to be applauded. They have stayed true to the Mad Men brand (joining with classic Playboy is genius in its simplicity), while embracing the latest powerful marketing tools. Don Draper would definitely approve: A product with a clear message that hinges on nostalgia, powered by the best technology to reach a mass market.
The tools have changed, but maybe Don Draper would be a successful marketer today after all. What do you think? Even better, who is the Don Draper of today?
Oh, and don’t forget about the Liveblog. More news to come!
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