The Ocean Agency

Leah had some great thoughts on online quizzes and how to utilize them. Check them out below!

Quizzes: Tools for Building a Community Around Your Website

I am a bit of a procrastinator. I also really like answering questions about myself. (Yea, I’m honest!) And, guess what, I’m not the only sometimes-distracted narcissist on the web. When used properly, online quizzes are rewarding marketing tools that will increase your site’s interactivity and traffic.

Anybody that spends any amount of time on Facebook knows that the personality quiz is a trend that is here to stay. They just don’t get old. As much fun as graphing-calculator-required exams were in college, with a few mouse clicks, I’d rather determine “How many kids will [I] have?”, and finally find out “What type of Vitamin Water [I am]” during my down-time.

The world wide web can seem like an ever-expanding assembly of strangers—quizzes, silly or serious, tell me who I am, and then let me post a link telling everyone else who I am, too. An article from the Search Engine Journal explains that well-designed quizzes, suited to your brand and your consumer are “a great way to engage your visitors (most people will take the quiz, thus [spending] more time on your site and will be more willing to browse it further).” And, because they are “eagerly shared” (people like sharing their personality with online friends they have never meant in real life), a user will link his quiz results to each of his social media outlets, drawing more even people to your site.

Companies like Avon have already discovered how to “generate quizzes that are tied to their web site’s topic.” Thanks to their “What Skin Type are you?” questionnaire, I realized that I am, apparently, not taking proper care of my sensitive eye area, and Avon has just the cream to correct my negligence. Thank goodness! A quiz may be purely entertainment, informative, or both; its fun-factor is not diminished by it’s interactive marketing possibilities.