The Ocean Agency

Facebook Fan Pages are becoming more and more ubiquitous, with over 300,000 businesses using the feature. These fan pages go above and beyond, and resemble full functioning websites more than a Facebook profile.

1) Threadless — Threadless is a great T-Shirt company from Chicago that has built out an impressive fan page that really reflects its brand message. This recent Adage article claims that brand experiences are the new advertising– when you look at a facebook fan page like this you have to agree.

4) Addidas Originals — Fashion brands have always understood the importance of design and messaging. Addidas Originals have a really well designed and beautifully branded page. The experience you get in an Addidas Originals store really translates to the Facebook fan page. Also, with a focus on originality they have built out an innovative page where the focus is on “you”.

5) Red Bull– Red Bull, like Jimmy John’s has made Facebook their interactive hub. I really love how they integrate the Twitter profiles of the athletes the sponsor directly into the fan page. We all know that integration is key to SM, and the Red Bull fan page is a great example of how to do it.

6)Bud Light Golden Wheat — Miller Light has marketed itself as the domestic light beer with the most flavor. By introducing Bud Light Golden Wheat, Budweiser is fighting back, and has taken this message to its Facebook Fan Page. It has a neat interactive element where you can place gifts on your friends pages and participate in polls as well.

7) Carrot Creative — A social media marketing company from Brooklyn, Carrot has worked with some enormous brands and has really done a good job of connecting design and social media. My favorite part about the page? In order to learn more about them, you have to become a fan:

Screenshot 1:

And once you become a fan….

8 )  Buddy Media is an agency that has primarily focused on building facebook pages and applications for clients. Their page does a great job of incorporating their website directly to their Facebook page.

9) Snow Patrol , the alternative rock band with members hailing from Belfast, Glasgow and London, epitomized their love for music in this interactive Facebook “Pub Trivia” that pits fans against fans and friends against friends. The page both captures the bands passion for music and is aesthetically off the charts.

10) Southwest Airlines carries their “bags fly for free” message throughout its Facebook page, engaging its consumers by asking the question “What would you do for $100?” By asking its fans to submits video replies, Southwest fans are offered the chance to win a vacation AND help the airline create what’s bound to be interesting content.

11) Red bull sends fans on a scavenger hunt for the brand’s energy shots with the help of clues. This fan page does a great job of giving its fans a completely red bull experience. It’s all there: high energy clues, fast reaction time, intrigue, providing one winner to fan page fame and a trip to Red Bull BC One in New York.

12) Coors Light made its fan page the ultimate authority on the NFL, offering contests, fantasy football leagues and advice for fantasy football hopefuls. Coors Light also partners with ESPN’s Sportscenter to provide a rundown of the Cold Hard Facts. This page did a great job making itself the go-to.

13) Coca-Cola — Coke has done an amazing job of incorporating all of its social profiles into one place. It has created a beautifully designed page that really gets its messaging across. I can’t help but smile when I’m on the page, which I’m pretty sure means that it is a success.

14) Nike Sportswear –  I may be personally partial to this fan page because I love the Nike Sportswear line, but the integration of Ustream on the Fan Page, and ecommerce is really neat.

Their video page is also done very well:

So what can we learn from these fan pages? There is no excuse anymore for a stock fan page. Use these pages as inspiration!