Margot Bloomstein is a content strategist who took to the stage on the first day of SXSWi. She provided a fantastic presentation about how content strategy underscores all aspects of a digital campaign:
Her presentation illustrated how content strategy creates:
- More airtight solutions
- Save time, budget, and energy on iteration
- More cohesive user experience
- Higher conversions
An organized and effective content strategy can inform the internal execution of every project:
