Comments on: In the World of Social Media: Small Businesses Win with Personality

By: timothy

timothy — Wed, 13 Jan 2010 21:06:23 +0000

Definitely seeing more small businesses tweeting out specials. It’s a great way to capitalize on social media engagement. Thanks for the post, Matt.

By: Matt Cheuvront

Matt Cheuvront — Sun, 10 Jan 2010 23:54:21 +0000

Hey Margot –

I agree with you RE: Garrett – they do a great job with this. I’ll have to check out Berry Chill – not familiar with them – but it sounds like an amazing experience. It’s those “extra steps” that get people talking and stick with you for a long time.

Thanks for the comment – hope you have been doing well and here’s to our paths crossing again soon!

By: Margot Chapman

Margot Chapman — Fri, 08 Jan 2010 21:53:47 +0000

Good article – I think you missed Garrett’s Popcorn and Berry Chill ala Yogi Jones – because I think they both do a remarkable job with “talking” to their customers, personally and constantly.

Last month I Tweeted how much I wanted a Berry Chill on a cold winter night – too nasty to go out. And I get a phone call minutes (and I mean minutes later) from Berry Chill – they want to make a delivery to me (I’m out of there delivery area) as a “cheer up” gift. And 15 minutes later – there was the Berry Chill delivery guy with a huge bag of treats. I was wowed!

By: Antonina Mamzenko

Antonina Mamzenko — Fri, 08 Jan 2010 19:16:14 +0000

Moo.com (@overheardatmoo) are really good with Twitter (in my opinion, of course).

They are not that small anymore (online shops in US and UK), but still manage to create that very intimate relationship with their customers. On Twitter, you can see there are real people behind the tweets, and there’s a really good mix of promotions, useful links (design & geeky stuff) and just snippets of their office life – something a lot of people can relate to. They don’t just push promotions at people, and it’s not all me-me-me, which is just perfect.

But it is also complemented by the rest of their marketing: their website and email copy, their blog, etc. All works together beautifully!

By: Matt Cheuvront

Matt Cheuvront — Fri, 08 Jan 2010 18:46:13 +0000

Thanks for sharing – there are a lot of companies that are really captializing by “tweeting” out daily specials. We had a local coffee shop in Nashville who, every morning, would tweet the special roast and food item for that day – and would always run special deals exclusively for people who followed them on Twitter – telling them to mention a specific word or phrase to get the deal. They even ran a contest to pick their “tag line” printed on their mugs, t-shirts, etc through their blog. Great way to get people involved and on board your company’s bandwagon.

By: Joe Salome

Joe Salome — Fri, 08 Jan 2010 16:52:52 +0000

Another great post Matt! Here is one great example of a business that is succeeding with social media in my home town of Atlanta.

Taco Mac: born and raised in the Atl market and now boasting over 30 locations, each has its own twitter account. Managers from each location tweet about promotions and new beers on tap. Most Taco Mac have over 100 beers on tap. They also promote their Thursday “Pint Nights” where you get to keep the pint from the beer of the month. Or if a specific location is going to tap a new cask or keg-usually limited editions or for a short time only. And of course any new food items that are introduced. If there is one in your neighborhood your probably following them for these kind of deals. I know I do!