The Ocean Agency

At our Chicago SEO company, we content developers spend hours struggling over the perfect words for the homepage of websites we create. Organization and layout are crucial, and we consider every possible connotation of each selected word. To put an exclamation point or not can be a serious point (pun intended) of contention! And all this careful attention pays off– we nail down the message in just a few sentences right there on the first page that the average visitor sees.

But what about the inside pages? As a content developer or business owner working on a site, do you still consider every word carefully? Do you monitor the consistency of tone and message closely? As views of a page decrease, does your attention to its content, too? It shouldn’t.

A complete website will have finely-tuned content on every page. Here’s why: SEO companies know that usable, optimized content drives an SEO campaign and that users, like Google, recognize quality content.

Embrace good content on your inside pages!

Great Content Enhances Loyalty

Quality content throughout your site’s inside pages builds customer and visitor loyalty. The people who venture to your inside pages are also the people who will come back to your site again and again for the information it provides. Upon seeing valuable information in perfectly executed copy, customers and visitors alike will return to your site.

As a web writer, you can present your client as an authority by providing polished and informative content. Authority builds the trust of users and encourages them to convert into customers. Through authority and trust, you can continue to bring customers back to the site again and again.

Repeat customers will:
- Use your site each time they need your good or service.
- Spread the word about your company by recommending you to their friends and social communities.
- Cite your content as expert info on their own blog and in their social communities, promoting your site further.

Users of the site, even if they aren’t paying for anything yet, will return if there is a freshly updated stream of well-presented content.

Repeat users will:
- Cite your content as expert info on their own blog and in their social communities, building your authority within your industry.
- Be likely to use your company over your competition when they DO decide to make a purchase.
- Recommend you to those who are searching for your services.

If your inside copy isn’t informative, readable and organized, great homepage copy can fail to convert your visitors into customers or keep those customers coming back for more.

Content With SEO Techniques Brings in New Users

Good content isn’t just well written, informative, and perfectly organized. It’s well-optimized for the search engines, too. Using SEO techniques in your titles, subtitles and organization makes the content more usable for your current readers and helps you draw in new users from the search engines. Since these SEO techniques benefit the user and further your business goals, you can and should apply them carefully to each inside page.

Copyblogger offers great tips of how to create cornerstone content that search engines love and how to use SEO techniques that readers love. Lure those readers in from the search engines and keep them coming back with your quality content — that should be the goal of web writers for their sites. While your homepage copy catches a user’s eye and conveys your principle message, your careful attention to the content on the FAQ or About page could ultimately be what converts that user.

Well-optimized content brings new users in from the search engines. Informative content brings people back. Perfect content converts users to paying customers. Why would you pay less attention to inside copy when it has the power to do all that?