Love the ideas of incentives and group discounts. Groupon and Foursquare immediately come to mind as services who can offer that kind of service. I think your suggestions are hitting on a larger point, as marketers, we need to do a better job of integrating online and offline worlds and campaigns.

Thanks for stopping by.

I’m a firm believer that teens don’t venture away from Facebook because Facebook offers everything they desire. Why blog/journal online when you can choose to talk in cryptic short-form bursts in a status or use a note for drawn-out thought? Why tweet when you can work within a private network with status updates?

Teens have trouble seeing past their immediate personal network. Targeting teens with online/interactive campaigns is a lot of work and it will continue to be a lot of work.

The trick with teens is to be where they are and to reach them in groups. SMS is a great way to do this, but you also have to avoid being invasive – that’s a quick way to get ignored.

I haven’t seen much of it, but I think a natural connection is to offer group discounts to teens and offer them an incentive (as simple as badges) to recruit friends or post content.