About admin

Hey Everyone! My name is Theresa and I'm a digital marketing enthusiast with a passion for SEO (and sports). I blog and tweet about up-and-coming trends in the industry and different ways to improve your online marketing strategy. Follow me @TheresaBoruta

Enter to Win Two Tickets to the Exclusive Sixth Man Jam

By December 16th, 2011

Photo©Flicker/creativecommons/BrentDPayne

In honor of our brand-spanking new website, we thought it might be a good time for a contest! Hit us up with a comment for a chance to win two free tickets to the Sixth Man Jam on Monday December 19th. The event takes place at the United Center from 5:30 p.m. to 8:00 p.m.

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How Apple’s iOS 5 Will Impact SEO and Social Media

By June 9th, 2011

On Tuesday June 9th, Apple announced updates to their mobile operating system iOS which will update all of Apple’s mobile devices (iPad, iPhone, & iPod Touch) with over 200 new features. This announcement will completely change how users share and receive digital content. In addition, over the past year, search engines have made it clear that quality digital content cannot be ignored when considering a SEO campaign. Read More

How to optimize your Facebook Fan Page

By May 9th, 2011

With over 500 million registered users on Facebook and 32 million monthly visits from Google, ensuring your Facebook Fan Page stays visible in search means staying relevant. The visibility of your Fan Page not only affects how users find you within Facebook but also how users find your Fan Page using search engines. Listed below are several methods to ensure your Facebook Page is fully optimized to be easily found. Read More

First Look: Old Analytics Interface vs New Analytics Interface

By May 6th, 2011
Screen Shot 2012-01-04 at 8.11.34 PM

Recently, Google announced that their new interface was available to all users. Although you still have to click on a link to see it, there are a few reasons why you should start using it now. If you felt like looking at Google Analytics was overly complicated in the past, the new version will breathe new life into your online presence. If you are a seasoned expert in Google Analytics, the new interface may have you running for the “Old version” link at the top at first glance, but once you start digging around, you’ll never go back. Although the interface change reminds me of when Microsoft decided to change the Office suite menus, for Analytics this change can mean better client relationship for SEOs and online marketers. Read More

How Social Media affects SEO

By April 18th, 2011

With the rise of social networking sites, search engines have began looking to Social Media signals from a user’s social network to better determine who they were, and how to better serve them relevant content in organic search results. Read More

8 New Changes to Facebook Fan Pages & How This Affects You

By February 21st, 2011

Mark Zuckerberg is shakin’ things up again! This past week Facebook changed the layout and functionality of their Fan Pages. While the new changes may not be obvious at first, they will have a huge impact on the way marketers use Facebook.

Listed below are 8 of the changes I am most excited about and how they will impact your online marketing strategy.

1. A New Layout

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