The Ocean Agency

I was on LinkedIn the other day and came across the question, “Is SEO now irrelevant?” There were about 20 responses from various internet marketers, all with differing opinions. “No! SEO is THE way to increase business!” said some gung-ho SEOs. Others were less enthusiastic, saying, “SEO isn’t what it used to be.”

One thing that I’ve noticed since working for this particular SEO company is that the reality inside the industry is very different from outside the industry. Businesses who have just heard about SEO typically hear that it’s a necessary part of the business — that’s true. Others hear that it is a gold mine and their wildest dreams will come true — that’s not true. Still, SEO should be a major part of any marketing initiative, and without it, you’re missing out on a good chunk of business.

But is SEO dying? Yes, but like spiritual teachers have said, death is just a a transformation. Here’s how SEO is changing:

We obviously talk a lot about SEO content at The Ocean Agency – making sure we’ve got keyword-inclusive <h2> tags, bolding the right keywords, linking the right way. It’s all part of the effort to increase page rank and drive site traffic. Lately, I’ve seen a shift in SEO strategy from doing the right technical things to creating plain good content, and that’s really what it should be. Junta42 wrote a cool blog called 100 Social Media & Content Marketing Predictions for 2010 with folks like Seth Godin and Jason Falls chiming in. The biggest takeaway that I saw: quality content trumps frequent crappy content. Enter editorial calendars.

SEO Editorial Calendars = Quality Content