The Ocean Agency

Two months ago, I received a birthday present that was quite possibly the best gift I’ve ever gotten.  It was an Amazon Kindle – and despite being a complete book nerd, prior to my Kindle ownership I was a staunch advocate of buying actual books.  After all, a small black and white screen couldn’t possibly replicate the experience of reading and marking up an actual book, could it? No way, no how.

Anyone who works in the interactive space has likely heard of Groundswell, the groundbreaking (see what I did there) book on social media and how companies can tap into the millions of conversations that are happening online.  And we quote: