HTML 5 is like the quiet kid in class who sat in the back, didn’t play team sports, didn’t get any girls, but who you knew was really smart and capable and a little bit otherworldly, and that one day he’d probably be grow up to be President. HTML 5 is that kid. Except that he’s not just going to be President of the United States. He’s going to be the President of Space. Mr. Space President.
Category Archives: SEO
How Apple’s iOS 5 Will Impact SEO and Social Media
By admin June 9th, 2011
On Tuesday June 9th, Apple announced updates to their mobile operating system iOS which will update all of Apple’s mobile devices (iPad, iPhone, & iPod Touch) with over 200 new features. This announcement will completely change how users share and receive digital content. In addition, over the past year, search engines have made it clear that quality digital content cannot be ignored when considering a SEO campaign. Read More
How to optimize your Facebook Fan Page
By admin May 9th, 2011
With over 500 million registered users on Facebook and 32 million monthly visits from Google, ensuring your Facebook Fan Page stays visible in search means staying relevant. The visibility of your Fan Page not only affects how users find you within Facebook but also how users find your Fan Page using search engines. Listed below are several methods to ensure your Facebook Page is fully optimized to be easily found. Read More
First Look: Old Analytics Interface vs New Analytics Interface
By admin May 6th, 2011
Recently, Google announced that their new interface was available to all users. Although you still have to click on a link to see it, there are a few reasons why you should start using it now. If you felt like looking at Google Analytics was overly complicated in the past, the new version will breathe new life into your online presence. If you are a seasoned expert in Google Analytics, the new interface may have you running for the “Old version” link at the top at first glance, but once you start digging around, you’ll never go back. Although the interface change reminds me of when Microsoft decided to change the Office suite menus, for Analytics this change can mean better client relationship for SEOs and online marketers. Read More
How Social Media affects SEO
By admin April 18th, 2011
With the rise of social networking sites, search engines have began looking to Social Media signals from a user’s social network to better determine who they were, and how to better serve them relevant content in organic search results. Read More
Is SEO Dying? What It Means for Your Business
By The Ocean Agency May 12th, 2010
I was on LinkedIn the other day and came across the question, “Is SEO now irrelevant?” There were about 20 responses from various internet marketers, all with differing opinions. “No! SEO is THE way to increase business!” said some gung-ho SEOs. Others were less enthusiastic, saying, “SEO isn’t what it used to be.”
One thing that I’ve noticed since working for this particular SEO company is that the reality inside the industry is very different from outside the industry. Businesses who have just heard about SEO typically hear that it’s a necessary part of the business — that’s true. Others hear that it is a gold mine and their wildest dreams will come true — that’s not true. Still, SEO should be a major part of any marketing initiative, and without it, you’re missing out on a good chunk of business.
But is SEO dying? Yes, but like spiritual teachers have said, death is just a a transformation. Here’s how SEO is changing:
Why Creating Editorial Calendars Makes SEO Sense
By The Ocean Agency December 18th, 2009
We obviously talk a lot about SEO content at The Ocean Agency – making sure we’ve got keyword-inclusive <h2> tags, bolding the right keywords, linking the right way. It’s all part of the effort to increase page rank and drive site traffic. Lately, I’ve seen a shift in SEO strategy from doing the right technical things to creating plain good content, and that’s really what it should be. Junta42 wrote a cool blog called 100 Social Media & Content Marketing Predictions for 2010 with folks like Seth Godin and Jason Falls chiming in. The biggest takeaway that I saw: quality content trumps frequent crappy content. Enter editorial calendars.
SEO Editorial Calendars = Quality Content
Read More
Try Our Free SEO Evaluation Tool At SEOGroup.com!
By The Ocean Agency March 7th, 2009
You might already be aware that our online business development company has an online marketing and SEO department with their own website, SEOGroup.com. The SEOGroup website features our popular free SEO evaluation tool, which allows you to track your site’s search engine ranking for up to three keywords. As an additional bonus, your reports are saved forever, so you can track your progress and see what online marketing techniques are making a difference.
Unlike many other free tools available online, you can use our SEO company’s evaluation tool as many times as you’d like, so there is no need to limit your usage. Check it out today!
Can Prospective Customers Find Your Business Online? SEO In Forbes Magazine
By The Ocean Agency March 3rd, 2009
After email, search is the most common online activity – 99.5% of users are searching for something on the web. Are they finding your business? And what keywords are they using to get to your website? Our web design company understands that building a business online requires more than just a nice looking website – you need to drive traffic to that site as well.
Forbes magazine recently featured an article on the importance of building a web presence that is easy for your customers and prospective customers to find in the search engine results. According to a recent Nielsen report, 63% of consumers turn to the internet first when they are researching products or services, and 82% of them start with the search engines. However, only 44% of small businesses have websites, and less than half of them spend more than 10% of their marketing budget online.
Therefore, as a business owner, the number one way that your company can be discovered by potential customers is through the search engines, particularly the organic search results (which are the main listings on the left side of the results page, as opposed to the sponsored results which appear on the right – the majority of users recognize that these are advertisements so they avoid clicking on them).
Accordingly, optimizing your website for relevant keywords (that people actually use – avoid industry jargon or overly formal language) and developing an online marketing campaign that will position and maintain your listing on page #1 of the search results for these keywords is very possibly the most powerful way to connect with your target audience.
