How to Make Your Facebook Profile Business Friendly

By February 2nd, 2012
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Over the Holidays, I was talking with a friend who is graduating from college in May. She was saying how she might deactivate her Facebook account while she looks for a job in the event planning industry. I immediately rejected the idea and explained to her how important networking on social media accounts is, especially for such a socially driven industry like event planning. Since Facebook has become available to everyone and as more and more businesses adapt to the social networking site, the ‘college’ stigma it once had is dissipating. Use your social networking profiles to your advantage and let them tell potential employers who you are (and that doesn’t include last weekend when you got so wasted you danced on a poll). Here are some tips to make your Facebook page more business friendly.

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How Apple’s iOS 5 Will Impact SEO and Social Media

By June 9th, 2011

On Tuesday June 9th, Apple announced updates to their mobile operating system iOS which will update all of Apple’s mobile devices (iPad, iPhone, & iPod Touch) with over 200 new features. This announcement will completely change how users share and receive digital content. In addition, over the past year, search engines have made it clear that quality digital content cannot be ignored when considering a SEO campaign. Read More

How to optimize your Facebook Fan Page

By May 9th, 2011

With over 500 million registered users on Facebook and 32 million monthly visits from Google, ensuring your Facebook Fan Page stays visible in search means staying relevant. The visibility of your Fan Page not only affects how users find you within Facebook but also how users find your Fan Page using search engines. Listed below are several methods to ensure your Facebook Page is fully optimized to be easily found. Read More

How Social Media affects SEO

By April 18th, 2011

With the rise of social networking sites, search engines have began looking to Social Media signals from a user’s social network to better determine who they were, and how to better serve them relevant content in organic search results. Read More

8 New Changes to Facebook Fan Pages & How This Affects You

By February 21st, 2011

Mark Zuckerberg is shakin’ things up again! This past week Facebook changed the layout and functionality of their Fan Pages. While the new changes may not be obvious at first, they will have a huge impact on the way marketers use Facebook.

Listed below are 8 of the changes I am most excited about and how they will impact your online marketing strategy.

1. A New Layout

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Chicago’s Best "Check In" Deals on Foursquare

By December 3rd, 2010

Yep, we looked through tons of “check in’s” on Foursquare and here our the best deals. Which one’s do you like or have use?

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100 Well-designed Facebook Fan Pages

By November 17th, 2010

A well-designed Facebook fan page can encourage more people to “like” your page. So we did a little research and found 100 very cool and very well-designed Facebook fan pages. Enjoy! Read More

Is Twitter a Social Network?

By September 16th, 2010

Kevin Thau, Twitter’s VP for business and corporate development publicly stated yesterday that Twitter is not a Social Network. Up until this point I had never thought about the public’s perception of Twitter or Twitter’s perception of itself. In my mind I just threw Twitter under the umbrella of social networking websites. Read More

Shareability should now be in your web vocabulary.

By September 10th, 2010

Ten years ago the web was used to gain information.  Today’s it’s used to share information.  People inherently love to share informative, resourceful, controversial, inspiring or funny things. It makes them feel knowledgeable and helpful amongst friends and family members.  With social media, the ability to share information has never been so easy.

Remember a few years back when you read a good article online and the only way to share it was to email all your friends?  It probably seemed simple and convenient. Today, what a pain! Welcome social media share buttons. Read More

Should Companies Outsource Their Social Media?

With the explosion of social media new companies, gurus and social media “experts” emerge every day. Many of these companies and individuals offer to take complete control of a company or brands social media presence. For some, this sounds great. Many think, “Oh, I won’t have to spend any time messing around on these social media sites, I have better things to do , like real work!”

While outsourcing your social media may save a company some initial time and money, it may hurt your brand in the long run.

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