Margot Bloomstein is a content strategist who took to the stage on the first day of SXSWi. She provided a fantastic presentation about how content strategy underscores all aspects of a digital campaign:
Her presentation illustrated how content strategy creates:
An organized and effective content strategy can inform the internal execution of every project:
Facebook Fan Pages are becoming more and more ubiquitous, with over 300,000 businesses using the feature. These fan pages go above and beyond, and resemble full functioning websites more than a Facebook profile.
It is pretty clear that social media works for big brands. Just to name a few, we all admire the utilization of SM by Southwest, Jet Blue, Comcast, and Dell among a myriad of others.
But what about smaller companies? What about small and medium sized businesses that don’t have the brand awareness of a large corporation? Does it work for them?
I spend a lot of time convincing businesses that social media marketing is real and here to stay. But I’m pretty sure you all wouldn’t appreciate a sales pitch in a blog post, so instead I’m going to give 21 examples of small to medium sized Chicago businesses that are using social media effectively. In no particular order:
A post from our new intern, Travis Andrews, who just recently moved from New Orleans, Louisiana and is now quickly learning the world of interactive marketing. These are his reflections on the first week of the job:
It’s been a special few days: I moved from New Orleans to
Chicago. I started interning here. I watched the first episode of Mad
Men.
I’m still trying to figure out what was most exciting.
Yesterday, Twitter was abuzz with some new statistics. According to a Nielsen report, teens are using twitter much less than their “adult” (meaning 25-35 year old) peers.
Who cares? Well, seemingly everyone. Why do people care? There are a few reasons.
Anyone who works in the interactive space has likely heard of Groundswell, the groundbreaking (see what I did there) book on social media and how companies can tap into the millions of conversations that are happening online. And we quote: Read More
