The Ocean Agency

To prepare ourselves for the liveblog, we’ve been doing a little research on Season 3 . I would have to say that this piece in Vanity Fair, by Bruce Handy, is the perfect way to get prepared for season 3.

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Today is Day 2 of Mad Men week here at the Ocean Agency. We are counting down to our Liveblog of the season premiere Sunday at 9 PM CST.

If Don Draper was both a real person and alive today (just go with me here people) I feel like he would be fascinated by the evolution of the advertising world. Most of all, he might salivate, in a very cool and debonair manner of course, at the integration of so many forms of mass media.

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You read it everyday: Brands need to become more interactive online, but many times, brands don’t know where to start. This is where companies like the Ocean Agency jump in, giving mostly good advice on how brands can be more interactive and successful in today’s marketplace.

While many agencies are great at telling their clients how to succeed in a world of social and interactive media, their own presence is lacking.

At the Ocean Agency, we’ve had a lot of success building interactive web campaigns for clients, but now it’s time to practice what we preach.

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Yesterday, Twitter was abuzz with some new statistics. According to a Nielsen report, teens are using twitter much less than their “adult” (meaning 25-35 year old) peers.

Who cares? Well, seemingly everyone. Why do people care? There are a few reasons.

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Nike marketing is arguably the best in the world, with  hundreds of memorable advertising campaigns. With the rise of the social web they have had fantastic success integrating both online and offline content– with everything from Nike Basketball to the Livestrong campaign.

Their latest integrated campaign is for the release of the P Rod III, a new skateboarding shoe. In an extremely smart move they are generating buzz for both the product and commercial online before it airs on television. Many online marketing companies forget the power of integration–most well known sites and viral hits explode first online and then hit their tipping point because of mainstream  media coverage.

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Art is the most social of objects– it is made exclusively to draw out human emotions, get people talking, and cause congregations.  And the homes of art,  galleries and museums, have a long history of social interaction, too. The people of the art world gather for gallery openings and for the debut of an artist’s new works. Galleries all over the country team up for a monthly celebration of the arts through First Friday events or similar festivals.

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Our agency is proud to present a new web presence for Douglas Allergy Relief Source, a well-known seller of allergy relief products in Highland Park, IL. Douglas Kritz, a highly esteemed contributor in the purification and allergy control industries, has been focused on his customers since 1963, and his new website notes absolutely no departure from his tradition of the highest level of customer service.

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Yesterday, 1-800flowers.com became the first retail store on Facebook. There have been countless articles that talk about Facebook retail, and the possibility for retailers to integrate themselves into the social graph.

While the 1-800flowers.com store is exciting there are some issues. Firstly, let’s say you want to join the 1-800flowers.com group. So, you go into your Facebook search box and look for 1-800flowers.com. What comes up first? A group called, 1-800 flowers sucks. Don’t believe me? Look for yourself:

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Anyone who works in the interactive space has likely heard of Groundswell, the groundbreaking (see what I did there) book on social media and how companies can tap into the millions of conversations that are happening online.  And we quote:

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Hayley pointed me to this video today, a song by rapper Charles Hamilton. He is best known for his song, “Brooklyn Girls” a catchy tribute to the female inhabitants of a certain burrough.

So, exploring his other music, Hayley came across this gem:

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