The Ocean Agency

We obviously talk a lot about SEO content at The Ocean Agency – making sure we’ve got keyword-inclusive <h2> tags, bolding the right keywords, linking the right way. It’s all part of the effort to increase page rank and drive site traffic. Lately, I’ve seen a shift in SEO strategy from doing the right technical things to creating plain good content, and that’s really what it should be. Junta42 wrote a cool blog called 100 Social Media & Content Marketing Predictions for 2010 with folks like Seth Godin and Jason Falls chiming in. The biggest takeaway that I saw: quality content trumps frequent crappy content. Enter editorial calendars.

SEO Editorial Calendars = Quality Content

Once again, our web design firm brings you links to what’s inspiring us this week!

First off, Smashing Magazine came in with two convincing and helpful articles– one on how to increase conversions, and one on how to publicize your content. Combine the two, and you could have a very successful website!

A List Apart reminds us that a huge part of a creative web design being well-received is communicating with your clients. Set clear goals, stay organized, and finish on time are some of the tips they give.

Web Designer Wall shows all the great uses of hover– it’s not just for changing text color anymore.

Graphic design is still the basis of great web design– check out this video of the design process from Think Vitamin.

That’s all we have this week! Keep your eye on the design until next week.