Beyond the Homepage: Don’t Overlook the Inside Copy
At our Chicago SEO company, we content developers spend hours struggling over the perfect words for the homepage of websites we create. Organization and layout are crucial, and we consider every possible connotation of each selected word. To put an exclamation point or not can be a serious point (pun intended) of contention! And all this careful attention pays off– we nail down the message in just a few sentences right there on the first page that the average visitor sees.
But what about the inside pages? As a content developer or business owner working on a site, do you still consider every word carefully? Do you monitor the consistency of tone and message closely? As views of a page decrease, does your attention to its content, too? It shouldn’t.
A complete website will have finely-tuned content on every page. Here’s why: SEO companies know that usable, optimized content drives an SEO campaign and that users, like Google, recognize quality content.
February 4th, 2010
At our Chicago SEO company, we content developers spend hours struggling over the perfect words for the homepage of websites we create. Organization and layout are crucial, and we consider every possible connotation of each selected word. To put an exclamation point or not can be a serious point (pun intended) of contention! And all this careful attention pays off– we nail down the message in just a few sentences right there on the first page that the average visitor sees.
But what about the inside pages? As a content developer or business owner working on a site, do you still consider every word carefully? Do you monitor the consistency of tone and message closely? As views of a page decrease, does your attention to its content, too? It shouldn’t.
A complete website will have finely-tuned content on every page. Here’s why: SEO companies know that usable, optimized content drives an SEO campaign and that users, like Google, recognize quality content.
