Online Word of Mouth: The Practical Power of Online Reviews
I was just having a conversation with a friend about one of his favorite Chicago restaurants, and it turned out that the place was right around the corner from my new apartment. (Incidentally, the conversation started because I saw him raving about Twin Anchors leftovers in his GChat status message– so there’s another example of online word of mouth for you.) This highly-regarded Chicago tavern is full of history; it’s been around since 1932 and claims to be a favorite of Frank Sinatra. But in the vast culinary landscape of Chicago, which is constantly expanding with new restaurants and bars, how does a traditional tavern and BBQ joint stand out? How does it parlay a crowd of loyal regulars into a new and growing customer base?
September 10th, 2009
I was just having a conversation with a friend about one of his favorite Chicago restaurants, and it turned out that the place was right around the corner from my new apartment. (Incidentally, the conversation started because I saw him raving about Twin Anchors leftovers in his GChat status message– so there’s another example of online word of mouth for you.) This highly-regarded Chicago tavern is full of history; it’s been around since 1932 and claims to be a favorite of Frank Sinatra. But in the vast culinary landscape of Chicago, which is constantly expanding with new restaurants and bars, how does a traditional tavern and BBQ joint stand out? How does it parlay a crowd of loyal regulars into a new and growing customer base?
