1-800flowers.com Facebook Retail Store, The Future of Online Retail?
Yesterday, 1-800flowers.com became the first retail store on Facebook. There have been countless articles that talk about Facebook retail, and the possibility for retailers to integrate themselves into the social graph.
While the 1-800flowers.com store is exciting there are some issues. Firstly, let’s say you want to join the 1-800flowers.com group. So, you go into your Facebook search box and look for 1-800flowers.com. What comes up first? A group called, 1-800 flowers sucks. Don’t believe me? Look for yourself:
July 30th, 2009
Yesterday, 1-800flowers.com became the first retail store on Facebook. There have been countless articles that talk about Facebook retail, and the possibility for retailers to integrate themselves into the social graph.
While the 1-800flowers.com store is exciting there are some issues. Firstly, let’s say you want to join the 1-800flowers.com group. So, you go into your Facebook search box and look for 1-800flowers.com. What comes up first? A group called, 1-800 flowers sucks. Don’t believe me? Look for yourself:
