Social Business is a Cultural Shift, Not a Quick Fix For Poor Sales
If you’re a business owner, social media is tantalizing. For free, you can set up a profile on a variety of different networks and have your products reach a larger customer base than ever before. All you have to do is make something viral, talk to the right influencers, and watch your sales time go through the roof!
While social media experts and consultants may tell you to “crush it” , become a “trust agent” or harness the power of the “groundswell” they generally underestimate the time, investment, and strategy that goes into effective social media marketing, PR, and branding.
January 4th, 2010
If you’re a business owner, social media is tantalizing. For free, you can set up a profile on a variety of different networks and have your products reach a larger customer base than ever before. All you have to do is make something viral, talk to the right influencers, and watch your sales time go through the roof!
While social media experts and consultants may tell you to “crush it” , become a “trust agent” or harness the power of the “groundswell” they generally underestimate the time, investment, and strategy that goes into effective social media marketing, PR, and branding.
