Integrating Social Media and Traditional SEO
Search engine optimization is extremely important for your business as 95% of all site traffic from search engines comes from page one results (icrossing).
While the importance of being on page one for your business has not changed, social media has shaken up how you get there. As social networking has increased, search engines are forced to pay attention to tweets, (public) facebook updates, forum discussions, Youtube videos etc. The list goes on.
In Today’s web, Social media matters to the search engines, which makes optimizing your businesses’ social media presence a top priority. Recently, Brian Solis wrote a fascinating article about optimizing your social media presence in order to improve your search engine positioning.
25% of search results, for the world’s top 20 brands link to user generated content (Socialnomics July, 2009). This number is bound to get higher as social network interaction increases.
Facebook has just surpassed Google as the number one traffic driver on the web.
From these statistics it would be easy to paint a portrait of a world where Facebook could eat the entire web, and SERP is completely determined by social content. Let’s not get ahead of ourselves — Posting items about your business to Facebook and Twitter everyday is not enough to rank well on search engines, or communicate your message to your target audience.
Good content that encourages interaction and sharing is now more important that ever to your search engine ranking position. Spending time crafting resourceful content that is engaging and shareable, combined with patience, hard work, and clean coding will get you to the top of the search engines.
Curating content, both your own, and content that offers value to your target audience syndicated expertly on social media channels is a necessary addition to any SEO campaign.
How is your business or SEO company integrating social media to improve your search enginge rankings?
February 19th, 2010
Search engine optimization is extremely important for your business as 95% of all site traffic from search engines comes from page one results (icrossing).
While the importance of being on page one for your business has not changed, social media has shaken up how you get there. As social networking has increased, search engines are forced to pay attention to tweets, (public) facebook updates, forum discussions, Youtube videos etc. The list goes on.
In Today’s web, Social media matters to the search engines, which makes optimizing your businesses’ social media presence a top priority. Recently, Brian Solis wrote a fascinating article about optimizing your social media presence in order to improve your search engine positioning.
25% of search results, for the world’s top 20 brands link to user generated content (Socialnomics July, 2009). This number is bound to get higher as social network interaction increases.
Facebook has just surpassed Google as the number one traffic driver on the web.
From these statistics it would be easy to paint a portrait of a world where Facebook could eat the entire web, and SERP is completely determined by social content. Let’s not get ahead of ourselves — Posting items about your business to Facebook and Twitter everyday is not enough to rank well on search engines, or communicate your message to your target audience.
Good content that encourages interaction and sharing is now more important that ever to your search engine ranking position. Spending time crafting resourceful content that is engaging and shareable, combined with patience, hard work, and clean coding will get you to the top of the search engines.
Curating content, both your own, and content that offers value to your target audience syndicated expertly on social media channels is a necessary addition to any SEO campaign.
How is your business or SEO company integrating social media to improve your search enginge rankings?
