3 Tips to Mastering the Social Media Press Release
As an interactive marketing agency in Chicago, we put out quite a few press releases every month for clients.
Press releases are an integral part of any SEO, social media, and overall content strategy. Here are 3 tips to mastering the social media press release.
1) Social Network Optimization
Make sure that your brand name is consistent across all social networks. While this has little to do with actually writing a press release, it is the first step to effective social media press release syndication. A great tool to secure your brand name across the social web is Knowem.com. Social media profile registration in this day an age is just as important as domain name registration.
2) Write content that is spreadable, interactive, and stands out in a world of streams.
Press releases are notoriously dry, stale and snooze-worthy. While there is a distinctive style for press releases that should be followed when trying to get traditional media coverage, be sure to tailor your release for different avenues of syndication. Here are some tips about syndicating for different social networks:
Twitter: The headline of the press release is just as important as the content of the press release itself. Make a headline that is eye-catching and makes the content appear newsworthy. Make sure your content then matches the quality of your headline, and people will be even more likely to share your press release on Twitter.
Facebook: When tailoring a press release for Facebook, ask yourself, “Why would people share this?”. Sharing anything on the web, and on Facebook in particular, is a personal statement about a person’s viewpoints, opinions, and a part of the construction of their online identity. Focus both your headline and press release on issues that emotionally resonate with your audience.
Video: Nothing is better at forming a relationship with readers or viewers than a video. Press releases with visual elements tend to stay in our memory, stand out, and rise above the pack.
3 ) Make your press release interactive.
Form a relationship with your readers by telling a story that emotionally resonates with them, ask for their feedback, or even go as far as including a live chat within the press release like Ford recently did:
While every press release isn’t worthy of a live chat, including interactive elements like polls, questions, or contests makes your press release remarkable and noteworthy.
To recap: First step, optimize your social media presence so your brand is consistent and well represented. Second, tailor your press release for different syndication channels, and focus on making content both interactive and spreadable.
Have more questions about social media press releases? Feel free to ask in the comments, send us a tweet, or shoot us an email.
March 29th, 2010
As an interactive marketing agency in Chicago, we put out quite a few press releases every month for clients.
Press releases are an integral part of any SEO, social media, and overall content strategy. Here are 3 tips to mastering the social media press release.
1) Social Network Optimization
Make sure that your brand name is consistent across all social networks. While this has little to do with actually writing a press release, it is the first step to effective social media press release syndication. A great tool to secure your brand name across the social web is Knowem.com. Social media profile registration in this day an age is just as important as domain name registration.
2) Write content that is spreadable, interactive, and stands out in a world of streams.
Press releases are notoriously dry, stale and snooze-worthy. While there is a distinctive style for press releases that should be followed when trying to get traditional media coverage, be sure to tailor your release for different avenues of syndication. Here are some tips about syndicating for different social networks:
Twitter: The headline of the press release is just as important as the content of the press release itself. Make a headline that is eye-catching and makes the content appear newsworthy. Make sure your content then matches the quality of your headline, and people will be even more likely to share your press release on Twitter.
Facebook: When tailoring a press release for Facebook, ask yourself, “Why would people share this?”. Sharing anything on the web, and on Facebook in particular, is a personal statement about a person’s viewpoints, opinions, and a part of the construction of their online identity. Focus both your headline and press release on issues that emotionally resonate with your audience.
Video: Nothing is better at forming a relationship with readers or viewers than a video. Press releases with visual elements tend to stay in our memory, stand out, and rise above the pack.
3 ) Make your press release interactive.
Form a relationship with your readers by telling a story that emotionally resonates with them, ask for their feedback, or even go as far as including a live chat within the press release like Ford recently did:
While every press release isn’t worthy of a live chat, including interactive elements like polls, questions, or contests makes your press release remarkable and noteworthy.
To recap: First step, optimize your social media presence so your brand is consistent and well represented. Second, tailor your press release for different syndication channels, and focus on making content both interactive and spreadable.
Have more questions about social media press releases? Feel free to ask in the comments, send us a tweet, or shoot us an email.
