The Ocean Agency

Today, we had the wonderful honor of receiving a letter from the all powerful Google in the mail (yes a letter!). Between July 1 and September 30, Google users found our business listing 19559 times, making us a Google “favorite place”. Ok, so it’s a little exciting that Google has singled the Ocean Agency out as a high search volume business, but what’s the real point of the Google new favorite place system? How will it impact online business marketing?

Today I had the pleasure of attending the second Social Media Breakfast in Chicago. The Social Media breakfast is a great event organized by Scott Bishop, Craig Bagdon, and Mike Pilarz.  The event is a great chance to network with others who are immersed in social media, and a great place to learn from peers.

Personally, I am fascinated by social media measurement. Now, that may be the nerdiest thing I’ve ever written on paper, but it’s true. Social Media measurement is essential to ensure that our campaigns are meeting their objectives and that our clients are happy. Measurement allows us to troubleshoot, tweak, and drastically improve campaigns.