How Our Web Design Firm Produces Such Effective Sites
At the risk of sounding immodest, we make some great websites here at The Ocean Agency. But it’s one thing for a company to claim they’re great. Every web design firm will say they do the best work in the industry. However, looking at this article regarding successful web designs, you can see that comparing the writer’s exacting criteria to our own web design firm’s portfolio, that The Ocean Group produces websites that are both effective and aesthetically pleasing.
Good Spacing
When websites are too cluttered and lack enough space, the end result is a website that is disorientating and causes potential clients to navigate elsewhere. Well-made websites allow the eyes to “breathe” and let the brain process the web content that is vital to keeping a visitor’s attention. See the use of space on Marketing Werks and note that the amount of empty area balances out the website nicely.
Pixel Perfect Detail
Details, details, details. Attention to detail is the hallmark of a quality product. For a web design firm, the details on the pixel level can make a so-so website really jump out and get someone’s attention. Note A&L Remodeling and how the pixels on the edge of the photographs and business card add a real depth to the site, making something that could look flat and boring pop out right off the page.
Well Thought Out Typography
Typography enhances websites in ways that probably aren’t apparent to the untrained eye. Typography must convey a mood, it must be tastefully sized, balanced, well spaced. In other words, the text must gracefully blend into the site’s motif and content. See IncWorx Consulting and notice how the typography is straightforward and business like, yet still has a polished edge to it, a certain flair. This balance between professionalism and panache perfectly mirrors the site’s intended marketing strategy.
Organization of Elements
Keeping your website organized and logical is one of the most important elements a web design firm can focus on. If a user can’t figure out where to navigate, or is confused by the site, you aren’t going to have an effective marketing tool. Our site for The Medicare Supplement Shop has an easily navigated layout, designed specifically for a clientele that may or may not be computer savvy.
Restraint and Subtlety
Subtlety divides great web design firms from good ones. A small graphic, a delicate shading, an added touch of flair here or there… these subtleties have a subconscious effect on a visitor to your site and can really impress. Take a look at our fantastic work for Majestic Star Casinos and notice the symmetry between the five uniquely branded websites, each having their own individual color schemes and graphics, which are similar in style but different in content.
Using Color to its Full Potential
Just because something is colorful and vibrant doesn’t mean it has to be tacky or unprofessional. Colors please the eye and grab attention and keep potential clients intrigued. Our work for Dr. Aoife Lyons is playful, vibrant and fun, which seems to be a strange choice for a clinical psychologist. But instead of being sterile and medical, the site conveys a comfortable feeling of healthiness. What could be more suiting for someone whose goal in life is the happiness of children?
It really speaks to the quality of a firm when an industry specialist writes such an in-depth article, and you can examine your own web design firm’s work and see all the outlined principles being fulfilled through natural talent and taste alone.
April 17th, 2009
At the risk of sounding immodest, we make some great websites here at The Ocean Agency. But it’s one thing for a company to claim they’re great. Every web design firm will say they do the best work in the industry. However, looking at this article regarding successful web designs, you can see that comparing the writer’s exacting criteria to our own web design firm’s portfolio, that The Ocean Group produces websites that are both effective and aesthetically pleasing.
Good Spacing
When websites are too cluttered and lack enough space, the end result is a website that is disorientating and causes potential clients to navigate elsewhere. Well-made websites allow the eyes to “breathe” and let the brain process the web content that is vital to keeping a visitor’s attention. See the use of space on Marketing Werks and note that the amount of empty area balances out the website nicely.
Pixel Perfect Detail
Details, details, details. Attention to detail is the hallmark of a quality product. For a web design firm, the details on the pixel level can make a so-so website really jump out and get someone’s attention. Note A&L Remodeling and how the pixels on the edge of the photographs and business card add a real depth to the site, making something that could look flat and boring pop out right off the page.
Well Thought Out Typography
Typography enhances websites in ways that probably aren’t apparent to the untrained eye. Typography must convey a mood, it must be tastefully sized, balanced, well spaced. In other words, the text must gracefully blend into the site’s motif and content. See IncWorx Consulting and notice how the typography is straightforward and business like, yet still has a polished edge to it, a certain flair. This balance between professionalism and panache perfectly mirrors the site’s intended marketing strategy.
Organization of Elements
Keeping your website organized and logical is one of the most important elements a web design firm can focus on. If a user can’t figure out where to navigate, or is confused by the site, you aren’t going to have an effective marketing tool. Our site for The Medicare Supplement Shop has an easily navigated layout, designed specifically for a clientele that may or may not be computer savvy.
Restraint and Subtlety
Subtlety divides great web design firms from good ones. A small graphic, a delicate shading, an added touch of flair here or there… these subtleties have a subconscious effect on a visitor to your site and can really impress. Take a look at our fantastic work for Majestic Star Casinos and notice the symmetry between the five uniquely branded websites, each having their own individual color schemes and graphics, which are similar in style but different in content.
Using Color to its Full Potential
Just because something is colorful and vibrant doesn’t mean it has to be tacky or unprofessional. Colors please the eye and grab attention and keep potential clients intrigued. Our work for Dr. Aoife Lyons is playful, vibrant and fun, which seems to be a strange choice for a clinical psychologist. But instead of being sterile and medical, the site conveys a comfortable feeling of healthiness. What could be more suiting for someone whose goal in life is the happiness of children?
It really speaks to the quality of a firm when an industry specialist writes such an in-depth article, and you can examine your own web design firm’s work and see all the outlined principles being fulfilled through natural talent and taste alone.
