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Showing Tagged ‘Viral Marketing’

Our Favorite Unanswered Questions… Courtesy of The Interwebs

Posted in Viral Marketing

The Internet has brought us so much good: instant communication across the globe, a new way to do business, a new way to converse and a plethora of new ways to procrastinate. I mean, before the advent of the Internet, was anyone able to spend hours looking at cats? Or hipsters? Or people at Wal-Mart? (Now I feel like anyone who reads this thinks I spend hours looking at cats, hipsters and people at Wal-Mart … and, umm … well, what do you do that’s so interesting?)

It has also given us the ability to have our questions answered by total strangers, anywhere, at any time. Any question. Taking a quick glance at Wiki Answers gives us a few ideas of how far we’ve progressed with the most magnificent tool of the this past century.

Here are some of the best unanswered questions.

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The offhanded elegance of this question is what strikes me the most.

November 17th, 2009


Friday’s Favorite Viral Hits


We  know that you absolutely never procrastinate at work– Neither do we. We found these entertaining viral apps at home on our own time, we swear. And we are only sharing them with you so that you can understand how to make your own apps viral– not so you can while away the last few hours til the weekend. Check these links out:

September 11th, 2009


Some Ideas From Our (Very Promising!) Interns


Leah had some great thoughts on online quizzes and how to utilize them. Check them out below!

Quizzes: Tools for Building a Community Around Your Website

I am a bit of a procrastinator. I also really like answering questions about myself. (Yea, I’m honest!) And, guess what, I’m not the only sometimes-distracted narcissist on the web. When used properly, online quizzes are rewarding marketing tools that will increase your site’s interactivity and traffic.

September 1st, 2009


Friday Fun: Accidental Viral Marketing


Sometimes, you just can’t plan the best exposure.

So by now, you’ve probably seen this video, which recently exploded across the internet. Maybe it’s the catchy Chris Brown song, or the joyful wedding party, or just the general gutsiness it would take to do this that makes the video so addictive– whatever it is, it’s already gotten almost 2 million views on YouTube. Here at Ocean, our office has been bumping to “Forever” all day.

The “JK Wedding Entrance Dance” is the first and only video posted by Jill and Kevin, a couple from Minnesota. And that may just be the reason behind it becoming such a viral hit. It feels real, genuine and legitimate, and not like content created by a marketing company and planted on YouTube to drive traffic to a website or spread brand awareness. People love to share it, the defining characteristic of a viral success, because it comes from other people just like them, who were looking to share a moment of their life. If you are trying to create a viral smash hit, remembering the importance of the urge to share and emulating Jill and Kevin in their genuiness would probably take you a long way toward success.

Who benefits from this kind of viral video, though? Clearly, Jill and Kevin weren’t pushing any agenda with their wedding day stunt, but just expressing their personality and sharing it with friends. This time, Chris Brown may actually be the winner. According to The Idolater, his song “Forever,” is “currently No. 45 on the iTunes Store’s singles chart, and No. 41 on the corresponding chart at Amazon MP3.” Around a year after this song made it’s original pop chart splash, that’s a big deal. It also makes us agree with The Idolator writers–  maybe Chris Brown should send Jill and Kevin a wedding present for the free press. You know, something nicer than a breadmaker.

July 24th, 2009