The Ocean Agency

Social Media is a fascinating thing. With a computer at your fingertips, you have the opportunity to be a praised poet, filmmaker, journalist, musician, designer, lobbyist, thinker; a creator of any kind. Essentially, technology offers us the chance to try on any identity. Your creative monster gets the go ahead to rise from within and speak out to an endless anonymous audience. It can call out in any voice, at any time, in any medium. Your thoughts are heard, processed, communicated, and practiced by fellow creators and media magicians, and a new understanding of community is formed. The world is simultaneously a bigger and smaller place.

And so, in honor of being whatever you want to be, let us celebrate the holiday of disguise with some festive videos. Be warned though, some creative monsters are scarier than others.

Happy Halloween!

We  know that you absolutely never procrastinate at work– Neither do we. We found these entertaining viral apps at home on our own time, we swear. And we are only sharing them with you so that you can understand how to make your own apps viral– not so you can while away the last few hours til the weekend. Check these links out:

Sometimes, you just can’t plan the best exposure.

So by now, you’ve probably seen this video, which recently exploded across the internet. Maybe it’s the catchy Chris Brown song, or the joyful wedding party, or just the general gutsiness it would take to do this that makes the video so addictive– whatever it is, it’s already gotten almost 2 million views on YouTube. Here at Ocean, our office has been bumping to “Forever” all day.

The “JK Wedding Entrance Dance” is the first and only video posted by Jill and Kevin, a couple from Minnesota. And that may just be the reason behind it becoming such a viral hit. It feels real, genuine and legitimate, and not like content created by a marketing company and planted on YouTube to drive traffic to a website or spread brand awareness. People love to share it, the defining characteristic of a viral success, because it comes from other people just like them, who were looking to share a moment of their life. If you are trying to create a viral smash hit, remembering the importance of the urge to share and emulating Jill and Kevin in their genuiness would probably take you a long way toward success.

Who benefits from this kind of viral video, though? Clearly, Jill and Kevin weren’t pushing any agenda with their wedding day stunt, but just expressing their personality and sharing it with friends. This time, Chris Brown may actually be the winner. According to The Idolater, his song “Forever,” is “currently No. 45 on the iTunes Store’s singles chart, and No. 41 on the corresponding chart at Amazon MP3.” Around a year after this song made it’s original pop chart splash, that’s a big deal. It also makes us agree with The Idolator writers–  maybe Chris Brown should send Jill and Kevin a wedding present for the free press. You know, something nicer than a breadmaker.