The Ocean Agency

Our web design company is proud to present one of our most recent projects, the rejuvenation of MagellanSells.com. In addition to their Chicago apartments website, Magellan needed an easy to use and pleasing site where customers could find all the information they needed on buying a condo or townhome in one of Magellan’s many developments.

Now, it’s easy for potential customers to find what they need– the properties are easily searchable by development, location, price or other attributes. The new site has extensive photos and videos, so users can really experience the property, too.

The Magellan experience has also been refocused on the online community of Magellan owners, renters and potential buyers. You can read the blog of Magellan’s Senior Vice President of Sales, Leila Zammatta, or see what’s going on from the Magellan side of things by checking out the News blog. You can catch up with the Magellan team on Twitter and Facebook, right from the homepage of Magellan Sells. If you’re interested about what’s going on in Chicago, take a look at the Chicago Life section of the site, where you can find events and entertainment throughout the city.

To make information easily accessible for potential buyers and current clients, Magellan invested in a renewal for their web presence, and our web design company was proud to be involved with the largest development company in Chicago.

Creative web design means more than just a beautiful, functional website; it means a beautiful, functional website that suits your needs. For real estate agents or companies, your website of course needs to be informative, displaying your listings in a logical way and providing facts and benefits about the areas you sell in. But listings and facts don’t win over every customer– real estate agents all rely on interpersonal skills to gain the trust of their clients. So whether you’re a designer creating a website for a real estate client, or real estate agent buying a new website, make sure you don’t neglect your community.

Ideally, your website will have an easy and effective way to search your available properties. The first thing clients or potential clients usually want to do is browse your properties by the attributes that matter to them. A usable search function will gain you points with your users, and accelerate their conversion.

Capturing your personality on your site is never a bad thing, unless it comes at the cost of your professionalism. For real estate agents, you will need to find a happy medium of conveying your personal touch and staying within the conventions of professional web design, which your design can help you achieve. Similarly, your trustworthiness needs to be established. A website that has too much personal flair, and not enough information on you or your listings may prove ineffective. 

Characterizing your locale on your site is important as well– with a blog or news section on your site, you can publicize events in the areas you target for sales. By promoting the areas where you have listings, you can obviously extoll the benefits of living there to your clients. Avoid cliche ways to catch the spirit of your city on your website though– while cityscapes are beautiful and can be used in original ways, they often come across as cliche. When individual personality is important, cliched imagery can ruin the feel of your real estate web site.

Keeping these things in mind, a real estate client and a web designer can find the best way to portray your practice or company. Through creative web design, a cohesive strategy and some personal flair, your real estate web presence can echo and enhance your presence in the business world.