If you feel like you don’t need to make your website more mobile friendly, these statistics might make you change your mind. I did some research on the subject and here are the top 10 reasons why you should make your website mobile friendly.
10. Easy access to your website
The most important reason you should have a mobile site in addition to your website is because your users will actually be able to access and read your content clearly. Many website don’t work on mobile browsers and with ads, banners, and small text, it makes it almost impossible to read. It personally drives me nuts when I go to read some of my favorite blogs or look up something on someone’s site and I’m unable to access their information.
9. Increase traffic to your site
According to a report by The Neilson Company, 83 million people globally are mobile phone web users. That is potentially a lot of traffic that is not able to visit your site if it’s not easily accessible. Studies show that your website traffic increases the more mobile friendly it is. Its user loyalty, they appreciate being able to access your website whenever they need.
8. Devices people are using to access the web
Mobile phones aren’t the only way consumers are accessing the web, electronic devices such as web-enabled tablets, Kindles, GPS systems, video games, and wireless home appliances all have internet access. It’s not only being mobile friendly but being electronic friendly. The possibilities of driving traffic to your website are endless.
Homepage view of the popular social media news website www.mashable.com
Homepage view of mashable.com on a mobile browser ( mobile friendly) .
7. Desktop Internet vs. mobile Internet
A report by Morgan Stanley stated that mobile web use will be bigger than desktop Internet use by 2015. So, you do have a few years to make your website mobile friendly but your competitors might be already in the works in developing a mobile friendly site.
6. How people are using their mobile device
The average iPhone user only spends 45% of their time making voice calls. Which means that 55% of their time is spent doing others things such as checking email, using apps, and using the mobile web.
5. Go, go, go
Nowadays everyone is on the go and it’s all about instant access. If someone has to sit down at a desktop to look at your website they are probably going to be turned off by your site. Did you know that last year mobile use increased by over 100% and is continuing to grow in 2011.
Home page view of a popular travel website.
Same travel website, homepage view on a mobile browser (not mobile friendly).
4. What this means for e-commerce sites
20% of sales and purchases were made by people buying music, movies, tickets, and clothing all through mobile web in 2010. Does 20% seem small to you? That’s actually $1.6 billion in purchases! If your website is an e-commerce website you could be losing money on a big portion of sales as well as consumers.
3. Applications vs. mobile sites
Being mobile friendly is better than having an application for your site. Apps are great and really cool, but the simple truth is you have to go through steps to download the app, then an app can’t do everything your website can do. When thinking about investing in your company and making the choice between developing an app for your site or a mobile website. Go with mobile, it’s instant access for your users without limitations.
2. Google’s mobile index
Google has a separate index for mobile browsers which is still relatively small compared to Google.com. Getting your site mobile friendly now will put you ahead of the game as far as SEO for mobile search. Building a mobile presence will help you rank higher than competitors now, and in the future you will have better chance of ranking high with mobile browsers because of the authority you have already built.
1. Huge increase in mobile advertising
Ads for the mobile web will surpass $6.5 billion by 2012. If advertisers are investing that much cash into their marketing budgets for mobile web, there’s obviously a good reason to do so.
Wondering what your website looks like on a mobile web browser you can test is here.
Looking to make your website mobile friendly, we can help with that! Please click here to contact us for more information.
Thanks for reading! I would love to hear your thoughts, send me a tweet! @theoceanagency
