Overview: Since the early 1960s, Douglas Kritz has been known throughout the Chicago area as one of the top brick and mortar retailers of appliances, household goods, air purifiers, and vacuum cleaners. Douglas strongly believes in the quality of his products, going above and beyond to meet the needs of his customers. With a loyal customer base and great reputation that he acquired the old fashioned way, Douglas is proud of his company's success and refuses to carry any products that do not meet his high standards for quality and performance. In fact, he personally unpacks and tests every item he sells before his customers even have a chance of seeing it in order to ensure the continued high quality and excellent reputation that his store enjoys.
Challenge: If you know Douglas than you know going online is a huge step for him. He's an old school businessman with 45 years of success under his belt. But like every good businessman he knows when times are changing. Our challenge was to bring this old school businessman online and show him the power of the web.
Solutions: Being such a big step in a new direction for Douglas, the first thing we did was rebrand the company. We carefully choose a new color scheme and designed a new logo to fit the timeless identity of the Douglas name and history. Taking it a step further, we also developed a character of Douglas to support the new douglas identity and look. Our next step was to map out and design the website. We introduced DouglasAllergyRelief.com to the world in late May of 2009. It's a clean very user-riendly e-commerce site offering Douglas's products through out the nation. By looking at the website you will see the the new brand and friendly Douglas character giving DouglasAllergyRelief.com the same personal touch Douglas gave his customers for the last 45 years. With the click of a few buttons you can now order any allergy relief product in a safe and simple manner by entering a credit card. Finally we are implementing an interactive and search engine marketing campaign to spread the word about DouglasAllergyRelief.com. Our goals are simple. Increase traffic and increase sales.
Results: Well first, take a look at the website. Douglas loves it and his customers think it's amazing. They can order their products right online. Although we just started the search engine marketing campaign, we will keep you updated on the progress. Check back soon for the results.
