Our agency's interactive process is founded on the philosophy that our success is determined by your success; quite simply, our singular objective is to make sure your interactive campaign makes a powerful impact on your company's bottom line. After all, that's why we're all here - and of course, we want to help you connect, communicate, and interact with your audience in a new and powerful way (while still maximizing your ROI). Here's how we do it:
Stage 1: Discovery
After the initial inquiry, we begin by researching your company, your industry, your competition, and your market. Then we hold a discovery meeting to define your goals, objectives, and metrics for success (we are nothing if not focused). Do you want to increase online sales, generate more leads, increase email signups, improve your online customer service, increase word of mouth buzz, or build a community? We can help you do all that and more, just tell us what you and your company want to accomplish online.
Deliverables:
- Proposal
- Budget
- Timeline
Stage 2: Strategy
Once we understand how you define success, we research and brainstorm to determine the strategies that will allow you to achieve it. We start by conducting a thorough analysis of your current web presence. Our interactive team looks at your current traffic and the keywords and referral sites that drive it, your user path behavior (bounce rate, popular pages), your current advertising campaigns and social media presence, and anything else that you and your company are doing online. We also analyze your off-line marketing efforts and determine how they can be adapted to the web, as well as what strategies your competitors and industry peers are using (and more importantly, whether or not their interactive marketing efforts are working). Moreover, we develop an online best practices guide that will allow and your employees to use social technologies to join the conversation.
During this stage we also perform in-depth research on your target audience - where do they live, work, and play online? What media do they consume, and how can we reach them? What are they currently saying about your company, and is it the message you want communicated? Most importantly, we discover how they interact with each other and how you can join the conversation.
At the end of this stage you'll receive several documents that will form the entire strategic plan for your interactive marketing campaign.
Deliverables:
- Project Timeline
- Competitive Intelligence
- Market Research
- Creative/Interactive Brief
- Execution Plan/Scope
- Business Requirements Document
- Web Presence Assessment
- Media Planning Plan
- Online Best Practices
Stage 3: Execution
This is when all of our research, planning, and strategizing comes to fruition - when everything is implemented. During this stage, we develop, revamp, and optimize your website, begin the organic SEO process, kick off your PPC and online advertising campaigns, and make your brand an active participant in the social web and the blog community. We also storyboard and produce video content, begin the public relations process, launch your email campaign, and develop the detailed monthly performance reports we are known for (and of course, we still keep on eye on your competitors and the broader trends in your industry and on the web - that part of the discovery process never ends). Naturally, we work closely with you and your team throughout this stage - we believe being a true interactive agency starts with our relationship with our clients.
Deliverables:
- Website development and optimization
- Organic SEO keyword targeting
- PPC management
- Media buying and placement
- Onsite, offsite, and blog content development
- Social media outreach
- Email campaign execution
- Viral concept creation and development
- Affiliate Partnerships
- Online PR outreach
Stage 4: Analysis
One of the core values of the online world is transparency, and we know that our interactive marketing process would be nothing without detailed reports, assessment and analysis of how each element of your campaign is performing. This stage of the process involves not only crunching the numbers and determining the impact your campaign has had on your company's bottom line- but also developing new insights and strategies, and new ways to connect, communicate and interact with your audience.
Deliverables:
- Monthly Performance Reports
- 3 Month Assessments
- 3 Month Trend Forecast and New Initiatives
- Final Performance Analysis