Social Media Case Studies

BlackBerry Bold

Ocean worked with Marketing Werks last summer to build buzz around the roll out for the new BlackBerry Bold 9650 by Verizon. We traveled from city to city along with the Live Bold Be Bold team. Through Facebook and Twitter we held promotions and contests and encouraged people to join us at the live events.

We also created a hub for the Bold mission online-a microsite that allowed users to upload videos and vote for their favorites. Once the channels went live, we monitored and engaged with our fans

Metrics From the Blackberry Campaign

• 42 million impressions
• 2,160 page likes
• 4,191 monthly users
• 16,443 views
• 199 fan posts
• 907 comments
• 477 comment likes